ABOUT.
Liam Parker James is a New Zealand–born, Australian creative director shaping the intersection of esports, fashion, and visual brand.
Born in Whakatane in 2004 and raised in Auckland, he moved to Melbourne to craft his next chapter, where he now creates work at PWR the gaming content giant that blends esports, culture, and digital media.
He began his career in esports in 2020 while graduating high school — starting voluntarily and soon working on official projects with Rocket League and Epic Games. What began as a passion quickly evolved into a profession defined by detail, culture, and creative intent.
Since 2021, Liam has been a driving creative force at PWR, collaborating with global brands such as Epic Games, Crunchyroll, Feastables, McDonalds and Red Bull.
Driving the Apparel & Visual Brand, he has led PWR's largest launches to date including the PWR × Solo Leveling Apparel Collection, designing every piece and overseeing all campaign creative. He also developed marketing initiatives for PWR's entry into Rocket League and shaped the visual identity of PWR: Making of a Champion a three part documentary series backed by YouTube and Screen Australia.
Liam’s work fuses cinematic visuals with brand storytelling — crafting moments that live beyond the screen and resonate with communities around the world.